Florence & The Machine “Rabbit Heart (Raise It Up)” (Video)


Thus far, Florence and The Machine have garnered more attention in the UK than elsewhere, via the endless stream of 2008 praise from NME, BBC, and the Brit Awards.  This UK praise is of course due to the band’s UK roots, and vocalist Florence Welch’s awesome voice & highly-marketable art-school-drop-out image (she described herself in Teen Vogue as “a choir girl gone horribly, desperately wrong.”).  Also, it probably helps that their debut EP – A Lot Of Love, A Lot Of Blood (which is basically just a collection of their 2008 singles) – is pretty enjoyable.

Now that the band has signed to Universal Music Group owned Island Records (thus being deemed an “economically viable” major-music venture) for their forthcoming debut LP entitled Lungs, we might be hearing more of Florence and the Machine in North America then we’re ready for.  It also shouldn’t hurt that the band has at least one new strong/accessible single in the bag, in the form of the vocally energized “Rabbit Heart (Raise It Up)”.  Unfortunately for us (fortunately for Island Records’ bottom-line), the debut LP will feature at least 3 previously released FATM tracks.  Not to say those 3 tracks aren’t worth hearing, it’s just that I’ve already listened to them, and there’s something to be said for an entirely fresh LP… that is if it plays strong all the way through.

“Rabbit Heart (Raise It Up)” actually reminds me a little of Bat For Lashes (meets medieval times), which ain’t a bad thing.  Take a look/listen for yourself.

OMG, did you think that table was going to turn into Florence’s coffin?!  This video totally reminds me of how us Canadians send our elders out to sea on icebergs when they turn 65 (because it saves on pension plans/is nicer than making them wear diapers).  The video is nicely stylized, and shows us that there’s a harp in the song.  Also, does anyone else think that Florence looks older than her early 20-somethings?




Filed under Video

4 responses to “Florence & The Machine “Rabbit Heart (Raise It Up)” (Video)

  1. i hate yanks smith

    shut up you canadian yanke get a better flag other than a mapple LEAF!

  2. BOB

    waste mannnn thinking you bad, when you cant get a girl and all you can do is have a wank on this picture :L

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