Did Pitchfork/Schreiber do it to:
a) help mainstream America discover better music
b) garner attention to Pitchfork.com
c) help directly/indirectly raise funds to pay for the Panasonic DVX100APs that capture the original content on Pitchfork.tv
d) all of the above
I really wonder if ABC paid for the appearance or if it was just done for mutual benefit. What do you think?
I don’t know enough about national news television to say for sure, but my guess is that the appearance was mutually beneficial/done for free.
In related non-news, here’s an interview with Schreiber before the launch of Pitchfork.tv last winter: read it here.