Pitchfork Does ABC News

abcnews2002-copyRyan Schreiber was on ABC News this week talking about his favorite new albums.

Watch it here.

Did Pitchfork/Schreiber do it to:

a) help mainstream America discover better music

b) garner attention to Pitchfork.com

c) help directly/indirectly raise funds to pay for the Panasonic DVX100APs that capture the original content on Pitchfork.tv

d) all of the above

I really wonder if ABC paid for the appearance or if it was just done for mutual benefit.  What do you think?

I don’t know enough about national news television to say for sure, but my guess is that the appearance was mutually beneficial/done for free.

In related non-news, here’s an interview with Schreiber before the launch of Pitchfork.tv last winter: read it here.

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