In a strange (totally expectable) turn of events, the song that Jack White recorded as the theme song for the forthcoming James Bond film Quantum of Solace has been hijacked!!!! Actually no, basically it’s been used in a co-promotional effort put forth by Coca-Cola and Sony Pictures. This revolutionary new strategy finds the song Mr. White recorded for Mr. Bond being used in a Coke Zero advertisement.
Here’s the advertisement:
What a catchy new Coca-Cola jingle!!! ..urrr… ahhh… James Bond theme song.
Jack White’s management says, and we quote:
“Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum of Solace, not for Coca-Cola. Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety.”
Awwww, poor Jack. He got HAD by the MAN. Actually, that’s just the price you pay for playing the game (which allows Jack to buy big ticket items like, well, I don’t know… lots of spare time to write, record, and produce new music!) Which is good for us, cause we get more accessible, yet awesome, rock tunes; and good for that dark, bubbly, and caffienated ruler of the world, Mr. Coca-Cola, and his side kicks Coke Zero and little Sony Pictures.
Hey wait, I know! Jack White should do I jingle for the Coca-Cola owned ROCKSTAR energy drink! That would be perfect, because like Jack White is a rockstar, and well ROCKSTAR is a rockstar. You know? And ROCKSTAR can use all the help it can get because Coca-Cola needs the money ROCKSTAR is an amputee. That’s right, in a sugary caffiene fueled battle against an angry bull, ROCKSTAR lost its wings!!! [Wouldn’t drinking a Red Bull give ROCKSTAR new wings?–Ed.]
Wow, awesome, the ROCKSTAR website has the number “69” in it. Bad. Ass. Check out www.rockstar69.com for more bad-ass-ness, and to see my Canadian compadres on their mountain bike team! (Who so didn’t help us dig the tunnel this summer.)
PS: This is the other song that Jack narrowly edged out for the glorious position of James Bond Theme Song Writer This Year:
Total cheese, I know, sorry : )